to remove filtersTop 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
victory was cemented. Media: Staying in - the new going out While agencies reported that TV ...
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Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
highest recall in any single week. The figures also reveal which advertising and media agencies have had ... between the creative agencies that produce the most recalled ads, with Abbott Mead Vickers BBDO taking ... agencies, with MindShare retaining its number one position by just one mention from Carat, which also came ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...
McDonald's unveils bold new packaging as makeover continues apace
04 Nov 2008 | by Gemma Charles
that it could be down to its ingredients or the height of the burger. The redesign, by agency Boxer, a subsidiary of McDonald's long-term sales promotion agency The Marketing Store, pushes the 100% beef message ...
KFC takes a seat at the breakfast table
13 May 2008 | by Gemma Charles
for innovation agency ?What If!, called in on day two and was impressed by the food, staff attitude and reaction ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
