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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

31 Dec 2008 | by Hadassah Nymark

The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...

Pressure group accuses food marketers of distributing misleading information in school

29 Dec 2008 | by Gemma Charles

highlighted by the research as the Food Standards Agency does not support this claim. A Nichols spokeswoman ...

ActionAid pressures Tesco on developing world wages with viral spoof

23 Dec 2008 | by Miranda Fitzgerald

The viral , developed by digital marketing agency Nonsense, is part of the development charity's Small change, big difference' campaign. It claims that for every 1.50 shoppers spend on South African apples at Tesco, just 8p goes to the farm workers that supply them. ActionAid said that if Tesco paid ...

Carat takes Kellogg media from Mindshare

19 Dec 2008 | by Staff

The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...

Chewits to revamp Chewasaurus brand mascot

18 Dec 2008 | by Alex Brownsell

Chewits, manufactured by Leaf, hopes the rebrand will help it to reconnect with its target audience of children. The redesign of the brand's packaging and overhaul of Chewie will be handled by branding agency Tayburn. It will also update the brand's website and create point-of-sale material ...

Magners adds sparkle around London for Christmas

18 Dec 2008 | by Staff

The national outdoor campaign, titled 'Christmas Sparkle', is running in major cities and towns throughout the UK created by ad agency Young Euro RSCG in Dublin with media planning and buying handled by MPG. The ads will appear at bus shelters in busy shopping areas, reminding people that Magners cider ...

Courvoisier invests in experiential to reach younger demographic

17 Dec 2008 | by Gemma Charles

for us', she said. She added that the activity, which will be run by experiential agency White Label ...

Marketing's Adwatch of the Year 2008

17 Dec 2008 | by Gail Kemp

highest recall in any single week. The figures also reveal which advertising and media agencies have had ... between the creative agencies that produce the most recalled ads, with Abbott Mead Vickers BBDO taking ... agencies, with MindShare retaining its number one position by just one mention from Carat, which also came ...

Top 10 Marketing moments of 2008

17 Dec 2008 | by Nicola Clark

victory was cemented. Media: Staying in - the new going out While agencies reported that TV ...

Tayburn wins Chewits rebrand

16 Dec 2008 | by Dan Leahul

LONDON - Design agency Tayburn scooped Chewits' redesign brief and will be tasked with revamping...were looking for an agency who understands the retail market and what makes consumers and customers ... proved the deciding factor in selecting Tayburn as our preferred creative agency." ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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