LONDON - Packaged goods giant Reckitt Benckiser has named two lead global media agencies
into one agency or network. It will include the media requirements for the Aviva-owned motoring company RAC ... are undertaking a review of all our media planning and buying agencies with a view to consolidating the business into one agency or network. "The move forms part of a more strategic approach following the transformation ...
LONDON - National Lottery operator Camelot has hired search marketing agency Greenlight to manage
A shortlist of agencies has already been drawn up to pitch for the business in a review that is being handled by Debbie Robinson, the director of food retail marketing and Patrick Allen, the Co-op's executive director of marketing. Incumbent McCann Erickson wil not repitch for the account, which ...
CMW already works on the Peugeot account, which is sister company to Citroen. The agency also holds the Lotus below-the-line account. The pitch was called after the incumbent, Kitcatt Nohr ... the business by mutual consent, and the car manufacturer would be looking for an agency with non ...
BOSTON - Puma has appointed integrated agency Syrup to its global Teamsport business, which...Syrup, an LBi agency, will be responsible for developing strategy, creative direction and campaign ... . The agency will also produce the creative, including television, print, radio and interactive content ... of the freshest agencies out there. "It was important for Puma to find a shop that offers a global perspective ...
incumbent agency, Bates, in 2003. Warren Scarr, director of brand advertising at B Q, said: "As everyone ... and shareholders to ensure that we are working with an agency that best meets our needs in both the current ... relationship with media agencies ZenithOptimedia and Mediaedge:cia is unaffected by the review. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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