Lancaster University is looking for an agency to handle fundraising and a possible brand campaign
Agencies are being approached with a brief to relaunch SodaStream in the UK....The winning agency will be asked to create a campaign demonstrating how the drinks use less packaging and that the bottles are made from recycled materials. It is already running a digital campaign in the run-up to Christmas that uses the classic 80s strapline: "Get busy with the fizzy." ...
form of integration that sits somewhere in-between? The same is true of agencies. Is an integrated agency now a DM agency that also does digital? Does an agency need to work in every possible media and discipline to gain this classification? Is an agency integrated if it only specialises in a few areas? While ...
Media agency folk have had a lot to deal with this year, what with the mammoth COI buying review...or overestimating how desirable its media business is by requesting that all agencies respond in Latvian. Somehow ... the Post Office first called a pitch for its DM account, an appointment is expected to be made. The three agencies remaining in the running - OgilvyOne, Tullo Marshall Warren and the incumbent, DraftFCB - have ...
for our agencies of the year and agencies of the decade awards.....co.uk, and you'll find highlights from the best work created by our Advertising Agency of the Decade shortlist ... view to agencies such as BBH, Fallon or Mother to find examples of wonderfully engaging, agency-defining and brand-transforming work. Is there an established agency that doesn't have at least a few of those across ...
Publicis Groupe's VivaKi has won L'Oreal's digital agency pitch in China ahead of Group M...At the same time, the French cosmetics brand has retained Group M and ZenithOptimedia as its agencies of record for its China TV business. Group M and ZenithOptimedia have been sharing the TV business on a 50/50 basis for the past two years. Industry sources say ZenithOptimedia's share ...
Far from being stale subject matter, integration continues to provoke debate as agencies adopt...is being stoked more energetically then ever. Just witness the number of agencies clamouring ... . But it's not even an agency's role to drive the idea's development to the nth degree, according to MBA ... watchword at CHI & Partners that helps drive integration. It is changing the way the agency works, from ...
Q: Dear Jeremy, what will an advertising agency need to look like in three to five years' time?..., then the advertising trade might as well fall into line. So ad agencies will still be called advertising agencies ... . They will play no part whatsoever in the plumbing of their agencies. Beyond, but not beneath, squads of clever ... . It will all be advertising. Once an advertising agency can deliver all that, client procurement executives ...
Cadbury has trimmed its Australian agency roster for its main chocolate brands from five to four.
across agencies? A handful of musicians, playing in harmony, each bringing their own constituent part ... luggage" approach so bemoaned by direct and digital agencies. The "can-you ... an integrated through-the-line launch, your DM pieces will have to go to print a month or so earlier. Second ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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