John Waples will become the latest senior journalist to jump ship for the PR industry when he makes the move in the New Year. Operating from FD's London office, Waples will assume a broad role in advising a number of the consultancy's larger financial and corporate clients. In a statement, the agency ...
Kreab Gavin Anderson has been brought in by the Asset Protection Agency (APA) on a retained...; mso-bidi-language:#0400;} The APA is an agency of the Treasury that operates the Asset ...
in the role. 3 Mark Lund Lund, the chief executive and 'L' in the name of ad agency DLKW, was appointed ...
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
. The creative agency with the most mentions in Adwatch of the Year is usually a close-run contest, but this year ... clear winner among media agencies, with Carat topping the table with 110 mentions for its clients ... . 2009 2008 Brand Agency/TV Buyer Mentions Points TV adspend Total adspend ...
LMFM 8. BMW Z4 Z4 paintbrush Dare 9. Sony Playstation Killzone 2 Agency Republic 10 ...
LONDON - Insurance marketplace Lloyd's of London has appointed integrated agency Aqueduct
Agency bosses anticipating larger profits and higher staffing levels in 2010....Agency bosses are convinced the industry has turned the corner and are increasingly bullish ... confidence returning to the PR market after a troubled 2009. Some 84 per cent of agency heads expected ... business. 'This year has affected different agencies in different ways. Some continued to grow ...
be expecting a lot of the agency creatives. "This will not be an easy thing. This will be a well-thought out ...
Over-servicing is a perennial problem for PR agencies. Alex Blyth looks at why it happens - and how...be a useful medium-term negotiation tactic: 'Where budgets have been squeezed, the shrewd agencies have ... -servicing should be encouraged. For most people running agencies, over-servicing is a pernicious disease that eats away at profit margins and threatens the very survival of those agencies. As the fog of recession ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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