to remove filtersVirgin Atlantic unveils online film for app launch
21 Dec 2010 | by Sara Kimberley
available on Virgin Atlantics homepage. The film was developed by LBi in conjunction with the agency ...
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Hoseasons returns to TV with Denise Van Outen
22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
is by agency Red C Marketing and produced by Mob films, with media buying handled by All Response Media ...
Office of Fair Trading tells comms professionals to rethink Twitter tactics
16 Dec 2010 | by David Woods
by the rule change. Diffusion MD Daljit Bhurji said: 'A lot of in-house PR and traditional agencies have ... forward about a PR agency in breach of the law.' What the OFT says - 'Consumers need to understand ...
Zoopla secures cash for marketing investment
15 Dec 2010 | by Daniel Farey-Jones
agency VCCP and media-planning and buying agency Vizeum. The ads will run on ITV, Channel 4, Channel 4 ...
IPC claims Nuts readers no longer 'lads'
15 Dec 2010 | by Katherine Levy
and alleged affair. The publisher is in the process of rolling out the research to media agencies ...
War Child Canada 'holiday heimlich' by John St
14 Dec 2010
The campaign, by Canadian agency John St, takes a humorous look at bad gifts and includes the strapline bad gifts don t save lives . ...
Freederm sponsors ITV1's 'Take Me Out'
13 Dec 2010 | by Maisie McCabe
The sponsorship was brokered by Freederm's full service agency Bray Leino for a high six-figure sum. It includes 20 different idents, made by Bray Leino, which feature unlikely contestants ... , planned and bought by Bray Leino, included ad bumpers created by the agency that were screened before ...
Pot Noodle 'the noodle van is coming' by AKQA
06 Dec 2010
The agency's "noodle van is here", made by production company A Large Evil Corporation, is a satirical take on classic Christmas ad campaigns. ...
British TV will host product placement in 2011
03 Dec 2010 | by Arif Durrani and Maisie McCabe
% expected in 2010. Media agencies suggest product placement could make up around 5% of all TV spend within ... placement with media agencies. One TV trader said ITV was trying to take a "leadership position ... brands into programmes already made. However, one media agency exec warned there is not going to be "a ...
Dentsu London: The Hadron Collider
03 Dec 2010 | by Ida Rezvani and Beeker Northam, Dentsu London
Give an old word for an old world a progressive new meaning and agencies can be the force...in order to stop their agencies fighting over the budget?" As media fragmented and more specialists popped up, the argy-bargy between agencies worsened, with everyone wanting a slice of the pie. The work ... with a "make sure the DM follows through on the ad" attitude, when the original meaning is far more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
