The "Hungry for Action" campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film and restaurant brand partnership and drive pizza sales. The Facebook game, 'Hungry for A-Team Action ...
the agency's value proposition in Italy and across Europe. Richard Pinder, chief operating officer of Publicis Worldwide, said: "Daniele is an experienced leader of both agencies and clients and what we ...
, Mindshare, MEC and Maxus. His role at Maxus will be to manage the agency s media-planning and buying ... agency services for Maxus clients, including Mercedes Benz, Universal Pictures, BT and Fiat. Hodge ... at Granada Media Sales. His appointment follows several changes within WPP's media agencies ...
The winner of the challenge will have their ad campaign displayed on TripAdvisor between August and September. The competition is open to all European travel brand and advertising agencies in Europe. The winner will receive 250,000 in CPM advertising media value which amounts to about 10-15 million page ...
at digital agency Profero. Brown said: "[Ryan] is a first-class operator, highly rated by clients and agencies alike. Most importantly, he understands the limitations of applying a traditional auditing ... system for managing and benchmarking the relationship between clients and agencies to its own client base. ...
In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency's worldwide business development director, Karen Kaufman, on new business development and pitch coordination. She will be based in London ...
DDB UK was the only UK agency to win at this week's Clio Awards in New York, with the agency...included AlmapBBDO Sao Paulo, which picked up the accolade for agency of the year. Nike won advertiser ...
LONDON - Integrated marketing agency 23red has poached CHI & Partners business director Tom.... Huxtable joined CHI as an account director in 2007 and headed up its RBS account. He oversaw the ad agency ... , with the agency growing by 30% and now, with Tom at the helm, we are going to build on this even further ... . It won new business from Kings College London and La Senza. The agency has offices in London ...
-needed transformational change of the client/agency relationship. To ensure clients and agencies maximise the opportu ... on to something? HAMISH PRINGLE, director-general, IPA Clearly, Mark's issues go to the heart of the client/agency ... business challenges are and ensuring this is communicated to agencies through a re ...
to the possibility that agencies that can't mirror such moves towards integration in their structures will struggle. And the signs are that many media agencies will be in this unhappy place because, essentially, while ... , the majority of agencies are planning and buying media in pretty much exactly the same way as 20 years ago ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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