23 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
VisitBritain, the national tourism agency, has announced plans to roll out a global marketing
22 Dec 2010
| by Ed Owen
Burleigh will join the group on 18 January. She has spent the past year as a retail marketing consultant at her own ACB agency.
She had previously been with Dixons for six years, rising to the post of marketing director a role she held for almost three years.
Burleigh has also held marketing positions ...
22 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
is by agency Red C Marketing and produced by Mob films, with media buying handled by All Response Media ...
22 Dec 2010
| by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct...of the price advantage for competitors and raise costs for DM campaigns.
Campbell-Clause said: "Over ...
, and the Royal Mail hiking prices will undo all that hard work.
"For agencies, direct marketing is still one ...
22 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
at branding agency Future Brand, to Marketing, said: "It may well be the case that BA is losing millions ...
21 Dec 2010
| by Sarah Shearman
The competition, devised by digital agency Steel, asks songwriters to create a Greggs Christmas song and submit it on the baker's Facebook page.
Lyrics have to be written to the tune of a famous Christmas carol. The winning song will be made into an e-Christmas card and shared on the Facebook page ...
21 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
under a new umbrella agency, Promote London, following the agreement of a four-year funding deal....VisitLondon will be joined with Think London, the capital's foreign direct investment agency ...
.
The agency will launch in April 2011 using the working title Promote London. It will advocate the capital ...
), headed by Mayor Johnson.
The single agency aims to help Johnson take a "more co ...
21 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
The campaign, called "Training hurts. Tomorrow doesn't have to" has been created in-house and in partnership with agencies Frank Design, Joe Digital, RM Photo, w3 digital and Trigger Design.
It focuses on athletes and consumers who play sports regularly, highlighting the brand's purpose for sports recovery ...
20 Dec 2010
| by Alex Brownsell
Brewer Molson Coors has hired design agency Echo as the strategic brand partner for its top selling...The agency will advise on brand and consumer experience matters as Molson Coors looks to broaden the appeal of Carling among consumers.
It follows last month's announcement that Molson Coors plans to re ...
key strategic partner we have the best agency match to ensure we broaden Carling s appeal and consumer ...
20 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
The Vision 2020 plan, published earlier this year, outlines Finnair s growth strategy to become the top airline in the Nordic countries by investing in its fleet and developing its network in Asia and Europe.
The new branding, created by agency SEK Grey, is intended to update, streamline and refresh ...