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Tesco readies Clubcard scheme for web revamp

26 Oct 2010 | by Rachel Barnes

to say whether the overhaul of Clubcard would result in any change to its agency roster. EHS Brann ...

Foster's set to remake British comedy shows

16 Aug 2010 | by Gemma Charles

, created by design agency BrandMe, will be rolled out across all Foster s marketing material ...

Branson to join in Virgin Trains zombie game

05 Aug 2010 | by Jacob Mathias

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic. Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...

Peter Russell joins TBCH as head of data

15 Jul 2010 | by Jacob Mathias

Peter Russell has been appointed to head of data at integrated direct marketing agency Targetbase...client, consultancy and agency. "We're looking forward to having Peter help us take TBCH to the next ... ." Russell is replacing Angela Livingstone who has moved to sister Omnicon agency Data Science. ...

The iPad bandwagon rolls into town

28 May 2010 | by Ben Bold

to media agencies about the ad opportunities the app offers. Sister company Sky has also got involved ...

Digital Work: From brief to browser

13 May 2010

Monopoly City Streets: Agency Tribal DDB Brief Since Monopoly's invention in 1935 ... of the radically revised game. The agency's big idea centred on taking the brand into the real world with a live ... was developed by Tribal's 'ideas team'. At the start of every large brief the agency creates a specialist team ...

Masterclass: Personalised ads

13 May 2010 | by David Tiltman

confusing for clients and agencies." To this end the IAB is trying to introduce a degree ...

Andrew Walmsley on Digital: Why old and new don't mix

12 May 2010 | by Andrew Walmsley

Industry figures agree the media agency business model is doomed, but the likely impact is unclear....to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 April). The central thrust of the piece was that the agency deal has long been a corrupting influence both on the neutrality of agencies' decision-making and on the value that advertisers get ...

Whatever happened to fair play?

12 May 2010 | by Suzy Bashford

LONDON - Given the recession has sparked a flurry of expensive and drawn-out agency reviews, Suzy...-based, eBay-style e-auctions, is causing an unprecedented level of unrest among agencies. As a growing ... of intermediary AAR, which has more than 20 years' experience in the pitching business. Despite many agencies ... cronyism. 'The pitch process is a helpful way to find the right agencies,' she says. 'There is always ...

Opinion: The Marketing Society Forum

12 May 2010 | by Staff

theme tune, my father was part of the management team of Benton and Bowles, the agency that produced it ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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