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Product placement to hit UK TV from Feb 2011

20 Dec 2010 | by Arif Durrani

be advertised on television, such as weapons or escort agencies. All these prohibitions are reflected in Ofcom ...

Chris Ward resurfaces at search specialist Kenshoo

20 Dec 2010 | by Sara Kimberley

to marketers and agencies. I believe Kenshoo stands alone on the cutting edge of innovation in the digital ...

Diary of a media start-up: the final chapter

17 Dec 2010 | by Ed Feast

In Ed Feast's final instalment of his diary charting the journey of launching his own media agency.... With this in mind, I draw up the hierarchy I d like to achieve within two years and five years and how the agency ... Beaujolais, I was introduced to Mike Allen, agency manager at The Telegraph. Today we meet for lunch ... to the established media agencies. This is the final instalment of Ed Feast s start-up diary, but if you would ...

Arena Media launches social media unit

17 Dec 2010 | by Katherine Levy

to launch the brand as there are many advertisers who are not getting agency support from their media agency ... effectively lead to the emergence of a number of boutique social agencies." ...

Mail Newspapers appoints Bromley to head of marketing

15 Dec 2010 | by John Reynolds

Mail Newspapers is looking to bolster its media sell to clients and agencies with the internal...advising the advertising sales teams of the opportunities for clients and agencies to take advantage ... at the Newspaper Marketing Agency (NMA), will work closely with Linda Grant, the group marketing director across ...

IPC claims Nuts readers no longer 'lads'

15 Dec 2010 | by Katherine Levy

and alleged affair. The publisher is in the process of rolling out the research to media agencies ...

CNN launches interactive iPad app

14 Dec 2010 | by Ed Owen

agency MIG, said the effectiveness of news apps will pave the way for new programmes. He said: "News ...

Gerry Boyle comes full circle at Zenith

14 Dec 2010 | by Harriet Dennys

and Optimedia will create two 'even, vibrant divisions' for the agency group...in the agency s reception to promote their sales offering and hawk tickets to Capital Radio s Jingle Bell Ball ... buying powerhouse. Into this scene walks the agency s group chief executive Gerry Boyle clutching two ... s Agency of the Year win and its subsequent decoupling into two separate divisions. Yes, Boyle s jiggling ...

Schwarzkopf to sponsor Famous and Fearless and Glee

13 Dec 2010 | by Maisie McCabe

The sponsorship package, brokered by WPP media agency MEC, will support both the Schwarzkopf Live XXL hair colour range and the Got2b styling range, and will include creative work from Signal TV and Addiction. The deal, negotiated by MEC s sponsorship and partnership division MEC Access, covers ...

Freederm sponsors ITV1's 'Take Me Out'

13 Dec 2010 | by Maisie McCabe

The sponsorship was brokered by Freederm's full service agency Bray Leino for a high six-figure sum. It includes 20 different idents, made by Bray Leino, which feature unlikely contestants ... , planned and bought by Bray Leino, included ad bumpers created by the agency that were screened before ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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