, and the agencies are reacting positively to that. "We had a refresh of the brand in January, and some things have ... of the titles that media agency press departments had written off during the last set of ABCs, did not fair ...
The group, which owns media agencies OMD and PHD, is set to place millions of dollars' worth of display ads for its clients, which include PepsiCo, McDonald's, Apple and Sony, on Google sites over ... that the deal would not include "pre-committing client dollars." WPP, which owns media agencies MediaCom ...
agencies JWT and Oglivy Mather and media shops MediaCom and Mindshare, has recorded a revenue rise of 1 ...
-per-single-column-centimetre (SCC), which it and other national newspapers currently use to negotiate rates with media agencies ... . The controversial move is likely to be greeted with scepticism from agencies and advertisers alike, particularly ... . It is understood that agencies will be given options of target audiences that they can trade across in each title ...
. The agencies will handle clients including Nestle, National Bank of Abu Dhabi, Volkswagen Audi Group, P G ... merging of two WPP agencies in the region is a challenge, one I am really excited to take on. "The two ... experience both in house and agency made him the ideal candidate to lead MediaCom into this new phase of its ...
The campaign, planned and bought by MPG Media Contacts, breaks on Monday (7 June) and is aimed at "the baby-boomer generation as well as younger fitness enthusiasts who wish to protect their joints for the future", according to the Havas-owned agency. A competition will also run on packs of Celedrin giving ...
months has been to set up units within the Seven Squared overall brand. It previously set up an agency ...
on the use of the customer data it has acquired and whether there was a "big demand" for this from agencies ...
LONDON - Retail marketing agency Abc Media has appointed former Titan executive Richard Rowley...partner. The retail marketing agency also acts as a sales house for a number of retailers including ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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