23 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
Created by agency Watermill, the three viral ads feature comedians Armstrong and Miller s Alexander Armstrong addressing the camera in the manner of a 1940 s information film.
The ads use footage of flying Spitfires and cannons being fired, while Armstrong says: "Drink RAF Tea and stand up for our chaps ...
22 Dec 2010
| by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct...of the price advantage for competitors and raise costs for DM campaigns.
Campbell-Clause said: "Over ...
, and the Royal Mail hiking prices will undo all that hard work.
"For agencies, direct marketing is still one ...
21 Dec 2010
| by Sarah Shearman
The competition, devised by digital agency Steel, asks songwriters to create a Greggs Christmas song and submit it on the baker's Facebook page.
Lyrics have to be written to the tune of a famous Christmas carol. The winning song will be made into an e-Christmas card and shared on the Facebook page ...
21 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
The campaign, called "Training hurts. Tomorrow doesn't have to" has been created in-house and in partnership with agencies Frank Design, Joe Digital, RM Photo, w3 digital and Trigger Design.
It focuses on athletes and consumers who play sports regularly, highlighting the brand's purpose for sports recovery ...
20 Dec 2010
| by Alex Brownsell
Brewer Molson Coors has hired design agency Echo as the strategic brand partner for its top selling...The agency will advise on brand and consumer experience matters as Molson Coors looks to broaden the appeal of Carling among consumers.
It follows last month's announcement that Molson Coors plans to re ...
key strategic partner we have the best agency match to ensure we broaden Carling s appeal and consumer ...
20 Dec 2010
| by Sara Kimberley
The statutory review is being handled by Oystercatchers and pitches will take place in February.
Incumbent agency WCRS will be repitching for the account. The agency won the business, then worth 10m, in 2006 from DDB London.
Sally Abbott, marketing director at The Weetabix Food Company, said: "It ...
16 Dec 2010
| by Sara Kimberley
The "dark life" ad, created by BBDO agencies Irish International and AMV BBDO, will launch in Ireland tomorrow and in the UK in March.
Set to the soundtrack of '10 Mile ...
account.
The agency won the business after a competitive pitch against the Guinness roster agency RMG ...
14 Dec 2010
| by Nicola Clark
online advertising.
Lean Mean Fighting Machine, the agency that created the campaign, subsequently ...
as the agency that had created the ad, issued a statement saying it had had nothing to do with it ...
14 Dec 2010
| by Matt Williams
The agency was awarded the business without a pitch, and will now be responsible for developing an overarching strategy for the brand. It is the first time that BookaTable has held a retained advertising agency.
Albion s first integrated campaign for BookaTable will launch early next year, in an effort ...
13 Dec 2010
| by Ed Owen
clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ...
will provide clarity and certainty to companies, their marketing departments and advertising agencies ...