to remove filtersVince Cable is slammed in social media
23 Dec 2010 | by Sarah Shearman
, according to analysis from social media monitoring agency Brandwatch.
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RAF Tea for heroes in ad push
23 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
Created by agency Watermill, the three viral ads feature comedians Armstrong and Miller s Alexander Armstrong addressing the camera in the manner of a 1940 s information film. The ads use footage of flying Spitfires and cannons being fired, while Armstrong says: "Drink RAF Tea and stand up for our chaps ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct...of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ... , and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...
Initiative launches no-cost global campaign for diabetes charity
22 Dec 2010 | by Katherine Levy
will run from 26 December into January 2011, was created by Initiative-owned Puerto Rican creative agency, Sajo Garc a Alcazar. The site was created by online marketing agency Ariadna. In addition, the IPG ... . The agency will manage translations and adaptations in all markets where the campaign is running. Mauricio ...
Silver surfers get social
22 Dec 2010 | by UM London
communications agency UM, which this year questioned nearly 40,000 people from 54 countries about their social ...
E.ON appoints 3 Monkeys to handle brand comms to customers
22 Dec 2010 | by Kate Magee
, customer PR manager. The agency will work alongside the five-strong inhouse team. E.ON UK director ... Communications is an avid proponent of. We re really excited to be working with them and all their agencies ...
MediaVest retains £3m Cineworld business
21 Dec 2010 | by Katherine Levy
The Publicis Groupe agency kept hold of the business after fending off Vizeum, Maxus, MCHI and Walker media. The process is believed to have involved tough negotiations. MediaVest is understood ... . The Starcom MediaVest Group agency has held the account for more than 10 years, stretching back to the time ...
Kellogg's comms chief Chris Wermann quits cereal giant for retail firm
20 Dec 2010 | by David Singleton
by the Food Standards Agency and consumer groups. In the new role, Wermann will be responsible for an in-house team of 12 and will manage the group s external PR agencies including Finsbury and Iris PR in the UK ...
Manchester City to launch iPhone app
20 Dec 2010 | by Sarah Shearman
Launching in January, the app, created by creative agency Aqueduct, will give iPhone users access to club content, including videos and commentary, and statistics from the club's games. A spokesman for Manchester City said the app would not be free, but could not confirm the price at this time. Users ...
Product placement to hit UK TV from Feb 2011
20 Dec 2010 | by Arif Durrani
be advertised on television, such as weapons or escort agencies. All these prohibitions are reflected in Ofcom ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
