22 Dec 2010
| by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct...of the price advantage for competitors and raise costs for DM campaigns.
Campbell-Clause said: "Over ...
, and the Royal Mail hiking prices will undo all that hard work.
"For agencies, direct marketing is still one ...
16 Dec 2010
| by Ed Owen
Digital agency AKQA San Francisco has created a video for Google to thank its advertisers...The film's theme centres on failure as a route to success, and involves "a certain level of nerdy bravado," according to AKQA, which won Campaign's Direct Agency of the Year last week .
The video, produced by Post Panic, portrays a series of failed "thank you" experiments, including mechanical ...
13 Dec 2010
| by Ed Owen
clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ...
will provide clarity and certainty to companies, their marketing departments and advertising agencies ...
07 Dec 2010
| by Helen Edwards
will someone put this anachronism out of its misery?
Digital agencies
They don't get 'brand'. Look what happened when business magazine Fast Company asked digital agency Mekanism to 'create a non ...
24 Nov 2010
agencies, as well as enjoying stints at Carat, MediaCom and MediaVest.
He has spent the last nine ...
experts into the agency. In the mid 1990s Grant was one of the first people in a UK media agency to plan ...
for driving revenue growth.
Haines spent the last four years at Yahoo! UK Ireland as head of agency ...
23 Nov 2010
| by Ian Darby
In real terms the consolidation will change little as Group M agencies MEC and MediaCom ...
, the Havas-owned digital agency, will lose the estimated 5m T-Mobile digital media account that it won five ...
in May that it is reviewing all of its agency relationships. However, it is thought that advertising ...
12 Nov 2010
| by Ed Owen
its customers to reduce their own carbon footprint."
Sponsorship agency Generate has been acting ...
Annan, and former US president Al Gore.
Sponsorship agency Generate has been providing sponsorship ...
02 Nov 2010
| by Noelle McElhatton
agencies, with three shortlisted ads apiece. See the shortlist below. The winner will be announced at the Campaign Media Awards on 17 November 2010. A panel of marketers and agency practitioners , including ...
02 Nov 2010
| by Mark Banham
ads criticising BP. The Belgian creative agency Happiness Brussels also commissioned British ...
28 Oct 2010
| by Ben Bold
raced a total of 63 million internet miles.
Poke and digital media agency I-level won a Grand prix ...