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VisitBritain to roll out global marketing campaign in 2011

VisitBritain, the national tourism agency, has announced plans to roll out a global marketing

Hoseasons returns to TV with Denise Van Outen

is by agency Red C Marketing and produced by Mob films, with media buying handled by All Response Media ...

Royal Mail price hikes expected to hit DM budgets

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct...of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ... , and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

Snow estimated to cost BA £40m

at branding agency Future Brand, to Marketing, said: "It may well be the case that BA is losing millions ...

Boris merges VisitLondon into new marketing agency

under a new umbrella agency, Promote London, following the agreement of a four-year funding deal....VisitLondon will be joined with Think London, the capital's foreign direct investment agency ... . The agency will launch in April 2011 using the working title Promote London. It will advocate the capital ... ), headed by Mayor Johnson. The single agency aims to help Johnson take a "more co ...

Virgin Atlantic unveils online film for app launch

available on Virgin Atlantics homepage. The film was developed by LBi in conjunction with the agency ...

Finnair reveals €10m brand overhaul

The Vision 2020 plan, published earlier this year, outlines Finnair s growth strategy to become the top airline in the Nordic countries by investing in its fleet and developing its network in Asia and Europe. The new branding, created by agency SEK Grey, is intended to update, streamline and refresh ...

Top 10 TV and cinema Ads

. Creative agency: Mother Creative team: Mother Director: Kim Gehrig, Academy Films 2. Nike write ... team had been half as fun to watch in reality. Creative agency: Wieden Kennedy Creative team ... it would enhance their fertility. Madness. Creative agency: Adam Eve Creative team: Ben Tollett ...

OFT cracks down on 'deceptive' promotional blogging

clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...

OgilvyOne appoints de la Fosse and Wilson as joint creative chiefs

of the agency next year." OgilvyOne is part of Ogilvy Mather, part of the WPP group, which extended its US ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.