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Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known
Created by agency Watermill, the three viral ads feature comedians Armstrong and Miller s Alexander Armstrong addressing the camera in the manner of a 1940 s information film. The ads use footage of flying Spitfires and cannons being fired, while Armstrong says: "Drink RAF Tea and stand up for our chaps ...
VisitBritain, the national tourism agency, has announced plans to roll out a global marketing
, according to analysis from social media monitoring agency Brandwatch.
Burleigh will join the group on 18 January. She has spent the past year as a retail marketing consultant at her own ACB agency. She had previously been with Dixons for six years, rising to the post of marketing director a role she held for almost three years. Burleigh has also held marketing positions ...
The charity is holding a review through Oystercatchers. Pitches are due to take place in the New Year. The appointed agency will be responsible for the charity s digital and direct marketing ... of disabled people. Scope also works with Enable Interactive for parts of its digital work. The agency ...
is by agency Red C Marketing and produced by Mob films, with media buying handled by All Response Media ...
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct...of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ... , and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...
The agency held on to the business following a review in September. The agency has worked with Pfizer for 11 years in the US. The appointment comes after the pharmaceutical giant consolidated all media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis ...
WPP agencies Ogilvy & Mather and JWT are launching a joint venture with its activation and retail...agencies will be governed by a board of directors from both networks consisting of: Bob Jeffrey, global ... America will also sit on the board. The new agency will have 400 full-time professionals and 3,000 part ... , Sara Lee and Kraft. The agency s clients will have access to the complete range of shopper ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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