Turkey of the Week - In-house agency Spark 44/Jaguar
17 May 2012
Jaguar's Homeland-themed ad "how alive are you?" by its in-house agency Spark 44 was a damp squib, in Anne Cassidy's view:
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Katherine Levy: Data magic is what will bind a client to its media agency
24 May 2012 | by Katherine Levy
"The media agency is the USB stick of an advertiser's business"; media agencies "help share the pain" for clients; media agency people "really get under the skin of your business".
Hotline: Brecon Carreg seeks agency
04 May 2012
Brecon Carreg, the Welsh mineral water, has approached agencies with a brief to create a national advertising campaign.
Hotline: Ladbrokes seeks agency
27 Apr 2012
The betting company Ladbrokes is looking for an agency to handle its social media account.
Hotline: Mylawyer.co.uk seeks advertising agency
27 Apr 2012
Mylawyer.co.uk is looking for an above-the-line advertising agency. The online legal services company, which has been in direct contact with agencies, is understood to be planning to invest £1 million in advertising this year.
Hotline: Made.com seeks advertising agency
27 Apr 2012
Made.com, the furniture retailer, is looking for an advertising agency to promote its brand.
Hotline: Investajet seeks advertising agency
27 Apr 2012
Investajet, a new business airline that will fly between London and New York, is looking for an advertising agency.
Hotline: Rugby Football League seeks agency
27 Apr 2012
The Rugby Football League is looking for an agency to handle a campaign to promote next year's World Cup, which will be held in England.
The Secret Little Agency
10 Apr 2012 | by Nicholas Ye, The Secret Little Agency
The trend towards bespoke, artisan services extends to how clients appoint their ad agencies.
School Reports 2012: Agency Republic
02 Apr 2012
After a lacklustre 2010, Agency Republic started to reverse its fortunes in 2011, nearly filling the massive void left after it lost the O2 digital account.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
