29 May 2012
| by John Reynolds
The brand, owned by Tata Global Beverages, reintroduced the Tea Folk in 2010 after a 10-year hiatus. They returned with the endline, 'That's better. That's Tetley.'
The characters will feature less prominently in this campaign, with actors taking a more central role. The ads, by agency Dare ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
The flag has been created by outdoor agency Curb and spans 540 square metres, measuring 30 metres in height. It marks the first time an image has been painted on Heathrow's airfield.
It is positioned next to the northern runway so passengers can see the image as their flights land.
Red carpets ...
25 May 2012
| by John Reynolds
help with our marketing activity. We work with Deng's sponsors and management agency to develop ...
25 May 2012
| by Alan Mitchell
Donnelly. 'They are much more innovative and are managing more - much bigger teams of agencies, for example ...
, Fielding warns that agencies risk being reduced to offering 'a random collection of cool stuff' rather than ...
into the project, from the internal supply chain to creative agencies working on imagery and core messages ...
24 May 2012
| by Sarah Shearman
Marketing in February.
Dom Hodge, planning director at specialist music marketing agency Frukt, agrees ...
24 May 2012
| by Sarah Shearman
platform (search and online), data analytics, customer relationship management and agency management within ...
24 May 2012
| by Kim Benjamin
at communications agency Generate Sponsorship.
UNDER ARMOUR STATS
Net revenues from international sales ...
23 May 2012
| by Kim Benjamin
prominent brands and design agencies that are committed to championing and recognising achievements ...
the opportunity to accumulate points towards Marketing s Design Agency of the Year.
Work can be entered across ...
' expectations and demands. Brands and their design agencies are meeting these challenges and the Awards serve ...
23 May 2012
| by Helen Edwards, PPA Business columnist of the year
Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten ...
with the spoils.
So when a big airline account narrowed its list down to just these two, my old agency threw ...
23 May 2012
| by Daniel Farey-Jones
The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand.
Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...