17 May 2012
It was taken shortly after his agency, Wieden Kennedy, split with Nokia last year. Diary is only joking, of course. It merely shows Christie demonstrating how the new W K Nike Free Face app works. To use it, you twist and distort your face via a webcam to virtually control the shape of the sole of a ...
17 May 2012
in all sorts of fields."
Good agencies contribute more to clients than efficient communications. They also act as a gateway to many other worlds. Good agencies need to have a pretty shrewd idea of what ...
and advertising people and advertising agencies from times past and, but for the Mad Men phenomenon, might never ...
17 May 2012
DOMINIC ALLON - director of agency sales, Google UK
- To what extent are viewers combining TV ...
're seeing that YouTube is increasingly sitting on the TV plan. Advertisers and agencies see that YouTube ...
. This is how advertisers can realise the promise of integrated TV and online today.
- How does the agency ...
17 May 2012
a focus on agency to a vision for the industry totality. From an agency mindset to "tripartite" accountability: to agencies, clients and media owners.
Two chairs, then, and two very different roles. Because ...
to address the here-and-now issues facing the advertising business. In February, 250 agency, client and media ...
17 May 2012
earned him the presidency of Publicis Conseil, the group's flagship ad agency in Paris and, later ...
it was to bring direction to a collection of agencies brought together hastily through acquisition.
His ...
wastes it by forcing agencies to pay higher prices for such things as IT services than they would ...
17 May 2012
admits scrutinising the work the agency does for its other clients and pressing for the creatives who ...
" in which everybody wins: "The agency grows organically - and so do we."
THE PARSLOW LOWDOWN
What ...
17 May 2012
to dialogue with agencies and their clients. Sadly, though, apart from making general promises to be open ...
exciting advertising," she says.
All of which must sound good to agencies. Provisionally, it does ...
17 May 2012
| by Alasdair Reid
on monetising what it still has. I think, generally, the company could work more creatively with agencies ...
17 May 2012
| by Nick Batten
and media agencies alike are in the early stages of honing their skills and knowledge with respect to tablet ...
16 May 2012
| by Nicola Clark
at an advertising agency.
This man has succumbed to the pursuit that has almost replaced the British obsession ...