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Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

15 May 2012 | by Nicola Clark

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

year he called for agencies to refocus around the consumer, not the client, and to shift their centre ... 've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... have done with the agencies is become more performancedriven; we want the agencies to be equally ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...

Helen Edwards: Grand incentive to alter pack mentality

02 May 2012 | by Helen Edwards, PPA, Business columnist of the year

your brand as a whole.' - According to a 2008 report for the Food Standards Agency, bigger pack ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

down the commentary or question the ads in light of negative reaction, marketers and ad agencies would ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

advertisers and agencies, and to help drive the commercialisation of the business. One of her first moves ... : On the Client Council that I started a year ago there are eight CMOs and six agency CEOs. I mix them up. I ...

Trading places: this week's people moves

20 Apr 2012 | by Daniel Farey-Jones

Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising...Kelly Campbell Roalfe/Y R digital shop Saint , have launched their own agency, Hometown . ( Campaign ... years, is to leave the agency later this year. The move follows Tesco's decision to review its 110m advertising business. ( Campaign ) TMW , the digital and direct agency, has appointed its first ...

Adwatch (April 18 ) Top 20 recall: Lynx

18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA

Latest Apr-04 Brand Agency/TV Buyer Recall rank % 1 ... Research UK The Good Agency/MediaCom 31 11= (13=) Sky Brothers Sisters ... Saatchi/Walker Media 28 18 ( ) Chicago Town Pizza Life Agency/MEC 27 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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