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Microsoft is putting its EMEA consumer account out to pitch, whetting agency appetites
'A lot of our clients are based in London so our account executives are always flying there,' agency partner Simon Halls told PRWeek US. The Interpublic Group-owned outfit has offices in Hollywood and New York. Its website lists AOL, Motorola, Levi's and Louis Vuitton as brand clients. PMK ...
Phones4u, part of UK phone company The Caudwell Group, was left without a retained agency two weeks ago when four-year incumbent Brazen PR resigned the account - the agency said it identified a ... looking at our consumer PR needs but we have talked to a few agencies as part of that review,' said ...
The agency emerged triumphant this week after a pitch against Hill & Knowlton, AS Biss & Co, Four Communications and the incumbent. The switch comes amid Ofcom's review of its allocation of radio spectrum ... policy at Cable & Wireless. Media Strategy MD Charles Lewington will lead the account. The agency ...
of BPPA managing director Peter Bingle when Bingle was MD of public affairs agency GPC. White told ... in London. The agency lost directors Rhoda MacDonald to Burson-Marsteller and Tim Carr to The Waterfront ...
NEW YORK/LONDON: London creative agencies The Fish Can Sing and Cake are handling global and UK...asked to perform. Meanwhile, The Fish Can Sing - a retained Motorola agency - is understood to have ...
The France Telecom-owned operator has just unveiled its latest ad campaign as part of a strategy to reinvigorate the brand, reworking its acclaimed launch slogan 'The future's bright...'. The agency selection is intriguing given that JCPR represented fierce competitor O2 for three years until declining to repitch ...
SHENZHEN: China's biggest telecoms equipment maker, ZTE Corporation, has hired London agency AxiCom...The company, which makes and sells network equipment including mobile terminals, has briefed AxiCom to provide strategic advice at both group level and to the company's network of agencies. ZTE has previously relied on country-based agencies for external comms support. ZTE's main competitor ...
It has handed existing agency Weber Shandwick the six-figure consumer and trade brief, secured in a head-to-head pitch against Germany-based Oliver Schrott Kommunikation. 'We want to allow journalists to discover what these phones do for themselves. They will have the opportunity to create ...
Video mobile network 3 is creating an agency roster for UK project work to promote its brand...Rostered agencies would handle specialist contracts - such as promoting product or service ... thus far merely had 'initial discussions' with undisclosed agencies, and that a roster of preferred ... to be finalised. Agencies that 'understand the needs of challenger brands' are being approached, with decisions ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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