to remove filtersThe changing face of music tie-ups
24 May 2012 | by Sarah Shearman
Marketing in February. Dom Hodge, planning director at specialist music marketing agency Frukt, agrees ...
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NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
help with our marketing activity. We work with Deng's sponsors and management agency to develop ...
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
that marketers and their agencies could do worse than follow. If you need to undertake a brand architecture ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
year he called for agencies to refocus around the consumer, not the client, and to shift their centre ... 've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... have done with the agencies is become more performancedriven; we want the agencies to be equally ...
Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
and agencies have been waking up to its possibilities. Financial services brands such as Allianz have been ... ,' says Martin Kelly, managing partner of Infectious Media, an agency specialising in the medium. 'It puts ... and search you are essentially dealing with Facebook and Google. Agencies like that simplicity.' Hitting ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
marketing of their products and who embrace and encourage the creative work produced by their agencies ... . This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB ... testament to a company which truly embraces creativity and demands outstanding work from its agencies ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
your brand as a whole.' - According to a 2008 report for the Food Standards Agency, bigger pack ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
