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From 1930s 'Brand Man' to today: the evolution of the brand manager

Donnelly. 'They are much more innovative and are managing more - much bigger teams of agencies, for example ... , Fielding warns that agencies risk being reduced to offering 'a random collection of cool stuff' rather than ... into the project, from the internal supply chain to creative agencies working on imagery and core messages ...

New business leagues (25 May 2012)

Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any ... back at previous weeks will give a snapshot of how agencies were doing up to that point in the year ...

Clifford named Newsworks strategy director

with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ... partner at the WPP-owned agency. Before Mindshare, she was an associate director at MediaVest between 1995 ...

Jeremy Lee: Agencies need to learn that stability breeds success

For an agency that has become more used to drowning its sorrows than toasting success in recent ... or Four Seasons ads sometime soon. Along with its sister agency DDB UK, these two UK branches ... when you consider the lack of management stability at the former agencies over the years compared ...

On the Campaign Couch ... with JB

and where you get stamps from. Q. My agency is developing a major campaign for an energy drink. We ... . Your agency is expected to create blind, optimistic faith in what this brand stands for and what ... for it to be touted about by a man whose first allegiance is clearly to his own bank balance. Agencies talk a lot ...

Why we're loving - Scott Holmes and Tom Rotthenberg

did. This creative idea came from the media agency, and the development and build from the ad agency. Does that happen a lot? SH: The good ad agencies recognise good ideas and, by supporting those ...

How we learned to stop worrying and love failure

enough to have the most liberal of agency upbringings. With ad-dads as beatnik as Steve Henry and Axel ... 's tiny ears would rear back in shock and Steve's mad laugh would echo across the agency. The laugh would ... , and using it to "unlock the magic" of our brands, of our marketing. Only then can our marketers and agencies ...

I wish I'd done ... Bing 'decode Jay-Z with Bing'

manager of marketing; Ryan Cameron, senior marketing manager, Bing Agency: Droga5 Creative director ...

Work Debrief - Foster's Brad and Dan get a little help for their good calls

, Foster's brand manager, Heineken UK Creative agency: Adam Eve Creative team: Aidan McClure, Laurent Simon Producers: Stefanie Warreyn, Jai Tedeschi Media agency: Starcom MediaVest Group Production ...

Adland must find its maternal instinct

agency. Where I think improvements could be made, and where we could earn ourselves some stars ... small number, which could make it difficult for an individual agency to accommodate policy shifts ... child HOW AGENCIES CAN HELP - Don't question a mother's need to leave on time - Don ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.