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Think BR: Launching Newsworks

This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed its name to Newsworks. Those of you with experience in project management will know that this kind of operation always involves significantly more work than you thought and you always get surprises on the way ...

Trading places: this week's people moves

Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join ... News , its new agency unit that launched to service the News International business. ( Campaign ... at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ...

Trading places: this week's people moves

Advertising Blue Hive , WPP's dedicated agency for Ford, has appointed Karin Onsager-Birch as its executive creative director. ( Campaign ) Cilla Snowball , the group chairman and group ... has appointed Nathan Gainford as managing partner to oversee the agency's new client, O2. ( Campaign ...

Think BR: Online video - welcome to boom town

Video has moved well beyond 'test & trial' strategies with agencies and advertisers now looking...well beyond the test and trial phase of the early years and agencies and advertisers are not only ... advertisers and agencies to do more. Phase two for online video will focus on four key areas ... smarter targeting. Many advertisers and agencies still need to move beyond the use of TV demographics when ...

Think BR: How can brands harness the power of NFC?

to iTunes accounts. As an agency we're determined to keep exploring the possibilities of innovation ...

Trading places: this week's people moves

Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising...Kelly Campbell Roalfe/Y R digital shop Saint , have launched their own agency, Hometown . ( Campaign ... years, is to leave the agency later this year. The move follows Tesco's decision to review its 110m advertising business. ( Campaign ) TMW , the digital and direct agency, has appointed its first ...

Trading places: this week's people moves

Neil Francis moves on from the agency he founded while News International promotes from within...Advertising McCann London's managing director, Nick Constantinou , has left the agency ... ) Neil Francis , one of the founding partners at Stephens Francis Whitson , is leaving the agency ... the healthcare company to start a consultancy business. ( Marketing ) Media M/SIX , the media agency ...

Trading places: this week's people moves

\London's managing director Andy De Groose is leaving the agency after just 18 months at the helm. He ... , the creative agency owned by Omnicom, has appointed its Los Angeles managing partner Michael Allen as global ...

Trading places: this week's people moves

. ( Campaign ) Jon Tipple , McCann London 's head of planning, has moved to sister branding agency ... Barthold , is leaving the agency after 12 years to pursue other interests. Arena's chief executive, Steve ... . ( Media Week ) Cream , the luxury specialist media agency, has hired Vizeum's head of online Neil ...

What to expect from SXSW Interactive 2012

? Insights for brands For marketers and agencies among the expected 32,000 attendees, the event ... from its recent iPad announcement earlier this week. Agencies en masse Agencies are out ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.