to remove filtersThe iPad bandwagon rolls into town
28 May 2010 | by Ben Bold
to media agencies about the ad opportunities the app offers. Sister company Sky has also got involved ...
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Foster's set to remake British comedy shows
16 Aug 2010 | by Gemma Charles
, created by design agency BrandMe, will be rolled out across all Foster s marketing material ...
Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear....to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 April). The central thrust of the piece was that the agency deal has long been a corrupting influence both on the neutrality of agencies' decision-making and on the value that advertisers get ...
Jeremy Lee on Media: Context is everything
05 May 2010 | by Jeremy Lee
advertising mantra - engagement - has spawned an entire industry of agencies that believe that the old ad ... isn't cheap, so some advertisers have been tempted, presumably at their agencies' behest, to shoehorn ...
Andrew Walmsley on Digital: Media agency meltdown
28 Apr 2010 | by Andrew Walmsley
The industry's business model is about to implode, and the agencies have only themselves to blame...., squeezed by the recession, media agencies have had their fair share of these problems. However, a recent ... . To understand why, we need to turn back the clock. When the great schism between media and creative agencies occurred 20 years ago, the key sales proposition of the newly created media agencies was value ...
New musical success
16 Apr 2010 | by Nicola Clark
Robertson, UK managing director of experiential agency RPM, warns that the high volume of festivals ... .' Henry Scotland, joint managing director of experiential and advertising agency Iris, emphasises ... . 'This lack of authenticity is rarely missed by the cynical consumer.' Agencies also complain ...
Andrew Walmsley on Digital: Sauce for the goose
31 Mar 2010 | by Andrew Walmsley
digital agency, if all you know of them is the cost,' he said, 'fire them.' My first instinct was to agree ... programmes their agencies are instructed to avoid. They fret about share of voice on TV, while underfunding ... there was one, that their agency needs firing. No medium is perfectly accountable, but if you're singling out ...
Andrew Walmsley on Digital: You get what you pay for
17 Mar 2010 | by Andrew Walmsley
is, everyone approaches it with an open mouth.' When we started our agency in 1999, we were excited ... it. It would be nothing short of a revolution. Digital offered the opportunity to reinvent agencies ... , or are simply unwilling to share in that success with anyone else. In recent weeks, Belgian agencies have ...
Jeremy Lee on Media: Unproven and unworkable
03 Mar 2010 | by Jeremy Lee
any agency that has produced an ad that has been deemed to sexualise children. So, perhaps the media ...
Jeremy Lee on Media: The real power of spending
17 Feb 2010 | by Jeremy Lee
The latest focus on COI adspend has serious implications for brands, media owners and agencies....time, centralised its media buying account into one agency - Group M, which negotiates on behalf of all ... contract with the agency, means that Group M now controls about a third of all UK media-buying spend. ITV ... prices that advertisers may end up paying. For example, the seasonal stand-off between media agencies ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
