'Bigger. Fatter. Gypsier.' ad complaint could get second chance
15 May 2012 | by Maisie McCabe
and characterisation." The ad campaign, which was created by Channel 4 s in-house agency 4Creative, showed an image ...
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MEC celebrates the first 10 years as industry 'perverts'
16 May 2012 | by Arif Durrani and Maisie McCabe
It may be hard for those forever-young types in the industry to acknowledge, but the agency...The agency that began life as Mediaedge:cia in January 2002 following the merger of The Media Edge ... been a distinct agency culture that has had as profound an impact on the agency-model as Zenith did a ... it hasn t. We ve gone from being labelled as the WPP challeng er brand to an agency that s now firmly ...
OMD retains £10m Shop Direct search business
15 May 2012 | by Maisie McCabe
in January and spoke to up to 10 agencies including digital specialists and media agencies, before narrowing ... -commerce director at Shop Direct Group, said: "We were impressed with the quality of work from all of the agencies ... team, led by search operations director Andrew Harries, offers the agency s clients a wide range ...
Allan blames agencies' 'negative viewpoint' for C4 ad fall
14 May 2012 | by Maisie McCabe
agencies held of the broadcaster in the autumn 2010, following news it was losing 'Big Brother...deals arose earlier this month when it emerged that ITV wants to extend its audit of media agencies ...
The Sun on Sunday claims "success" despite tumbling sales
14 May 2012 | by Arif Durrani
the same. There are fears among some media agencies that the reach of The Sun on Sunday could shrink ...
Resident Evil 6 to sponsor 'The Walking Dead'
14 May 2012 | by Maisie McCabe
was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... it held chemistry meetings with a series of ad agencies . ...
Scout London delays next issue for strategy review
11 May 2012 | by Mark Banham
June, following meetings with media agencies by the title's publisher Scout Media Ltd....that media agencies had requested a "more integrated" offer across print and online from the publisher ... Zambrano, publisher of Scout London, said: "Following meetings with media agencies, we have decided ...
Expedia's senior marketing director joins Media360 client panel
11 May 2012 | by Jeremy King
will look at the future of the client/agency relationship; the temptation for clients to go directly to media owners; how clients are interacting with owners and agencies; what clients actually want from agencies; whether or not agencies need to be based in central London, and what media solutions have really ...
Mediabrands promotes Harris to key digital role
10 May 2012 | by Mark Banham
and display capabilities across IPG agencies, including Reprise and Cadreon. Arun Kumar, head of MAP, said: "James will help make things happen for us across IPG Mediabrands agencies. Creating a distinctive ... ." Prior to UM, Harris was deputy managing director at Aegis digital agency Diffiniti. He co ...
ITV charges a premium for Britain's Got Talent ad spots
10 May 2012 | by Maisie McCabe
Media agency sources indicate that advertisers are paying between 140,000 and 150,000 for late spots during the two-and-a-half-hour programme, suggesting that ITV could make around 9 million in spot advertising around the single show. The news follows ITV's interim management statement on Wednesday, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
