CONSUMER: Waterstone's has shortlisted four agencies ahead of the autumn launch of its revamped
Manchester-based agency Communique PR will target lads' magazines, women's consumer press and tabloids with a selection of photos of Saville demonstrating Velcro-branded products. It will also use a series of quick-fix DIY columns, 'top tip' guides, competitions and giveaways as part of the 'fun ...
' as appropriate for the in-house team, and 'rationalise' external freelances and agencies.' If you have ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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