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STOP PRESS: Institute hires Clareville Communications

industry, has hired Clareville Communications. The agency's brief is to raise the ISP's profile within

STOP PRESS: AxiCom joins forces with JHBS

TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies. ...

INTERNATIONAL: Campaign for US veal producers

CANTON, PA: Veal USA, formed by US veal producers, is planning a national campaign to promote veal consumption and to answer concerns about the treatment of veal calves. The campaign will be handled in-house, though Veal USA is considering taking on agency help for a spring celebrity chef ...

Harrison Cowley wins St George's Day ale account

Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand, Bombardier English Premium Bitter. It is the first time the independent, family brewery has hired a PR agency. Harrison Cowley consumer director Alan Twigg will head the account, reporting to PR manager ...

DIARY: 'Doing it for the kids' takes new twist at Bandai's child lending library

idea came about when retained PR agency The Wright Partnership was promoting Power Rangers. Journalists ...

MS&L and Red land PR jobs for Microsoft Xbox

After a six-month search, Microsoft has announced the agencies for the pounds 330m European launch...After a six-month search, Microsoft has announced the agencies for the pounds 330m European launch of its gaming console, Xbox. Manning Selvage & Lee takes the role of lead agency, handling ... August 2000). Initially, some 20 agencies attended meetings to decide the feasibility of handling ...

PUBLIC RELATIONS AWARDS 2000: Campaign - The Parker Bishop Award Best Crisis Management Campaign.

immediately swung into action. On the agency's advice, P&O pro-actively announced details of Aurora's problem ... -ordinators for broadcast media interview requests. By 7pm on the first day the agency had addressed around 110 media ...

Agencies can trawl for fresh ideas in Think Tank

Beyond PR last week set up a separate company to sell packages of promotional ideas to agencies...Beyond PR last week set up a separate company to sell packages of promotional ideas to agencies and in-house teams stuck for inspiration. The new company, registered separately from the agency ... packages of ideas. There are many clients who are not happy with their PR agencies. Either ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

around 150 telemarketing agencies to choose from and finding the right agency for a project is very difficult. So just how do you go about finding the telemarketing agency that can best represent ... partners. Calvert recommends searching for agencies that are members of the Direct Marketing ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

. Agencies, while developing proactive media strategies are also prepared to react swiftly to events ... with agencies on developing media relations ideas to find a link with every event from England winning a ... . Adidas, whose in-house team of three is working closely with agency Hill and Knowlton, has already made ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.