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FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
relationship with the consumer and give their brand a soul , says Impact Agency managing director Linda ... for new companies. Countrywide Porter Novelli, the PR agency responsible Tesco Computers, for one ... and Nottingham. Kent says: You d expect the PR agency to come along at the end, but we are involved ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
