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PR agencies should put as much store by cold calling potential clients and sending in unsolicited...But before less eager new-business chasers lose hope, they should spare a thought for the PRCA and the agency selection intermediaries. The trade body is named as playing a role in just 13 per cent of shortlist selections, while the selection firms are owned up to by a meagre 15 per cent of respondents ...
clients. But this may be about to change.PR agencies might soon find their work open to greater scrutiny ... . 'Very few agencies are brave enough to do evaluation of their own work that say: "We did a shocking job on the launch of your new product and don't deserve to be your agency any more",' says Prudential director of PR ...
The agency was choseen after a four-way pitch to handle the brief, which marks a significant ramping up in the company's PR work. NOP World group development director Tim Wragg, to whom the agency ... to support the business strategy.' Agency board director Liz Andrews leads the Kaizo account team. Wragg ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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