The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
about how we should approach programmatic buying. "We know there is a trend for agencies looking ...
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EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up...potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...
Hub Digital Networks launches into digital out of home sector
16 May 2012 | by Nick Batten
James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which...board director and chief intelligence officer at direct and digital marketing agency Tullo Marshall ... . Robinson has spent many years working with agencies including Saatchi Saatchi, EHS and Carlson Marketing ... are struggling to find expertise that will show them how to optimise their sales, while advertisers and agencies ...
Facebook to broadcast more sport through Perform deal
27 Apr 2012 | by Sarah Shearman
Perform, the digital sports media agency, has struck a deal with Facebook that will bring more than
Eric Newnham invests in Blis Media
23 Apr 2012 | by Nick Batten
that Newnham's experience and international knowledge of the media agency landscape was "unrivalled". He ... are attracting some of the biggest international media agencies as customers. With several truly innovative ...
Google improves reporting for video campaigns in AdWords
23 Apr 2012 | by Daniel Farey-Jones
The new functionality for AdWords users, previously only available to fewer than 20 advertisers, brings the reporting of video campaigns run on YouTube and the Google Display Network into the same interface as search and display campaign reporting. Dara Nasr, head of agency sales for the UK, YouTube ...
WPP launches innovation unit GroupM Next
03 Apr 2012 | by Mark Banham
WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies...marketing offering for GroupM agencies. Tilds joined Mindshare in 2007 to lead digital media operations ... with these partners. It's the job of GroupM Next to assist our agencies and their clients in realising ...
Mindshare promotes James Chandler to head of mobile
02 Apr 2012 | by Nick Batten
In his new role, Chandler will be responsible for driving the growth of mobile across the agency ... -leading mobile advertising proposition, Chandler will focus on developing the agency's mobile offering in three ... working on TalkTalk and Ford. Last year, he was appointed the GroupM agency's first dedicated mobile ...
Expedia adds its weight to EU Google anti-trust probe
02 Apr 2012 | by Sarah Shearman
Expedia, the online travel agency, has become the latest company to file a complaint
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
