Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
to iTunes accounts. As an agency we're determined to keep exploring the possibilities of innovation ...
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Eric Newnham invests in Blis Media
23 Apr 2012 | by Nick Batten
that Newnham's experience and international knowledge of the media agency landscape was "unrivalled". He ... are attracting some of the biggest international media agencies as customers. With several truly innovative ...
Google improves reporting for video campaigns in AdWords
23 Apr 2012 | by Daniel Farey-Jones
The new functionality for AdWords users, previously only available to fewer than 20 advertisers, brings the reporting of video campaigns run on YouTube and the Google Display Network into the same interface as search and display campaign reporting. Dara Nasr, head of agency sales for the UK, YouTube ...
Science Museum looks to build digital ad roster
19 Apr 2012 | by Ian Darby
between three and four digital agencies to work on its digital marketing. It has issued a tender and plans to invite at least five agencies to pitch for a place on its new digital roster. The process ... Museum, the National Media Museum and the Museum of Science and Industry. Agencies have until 17 May ...
All About ... The EU Cookie Law
19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau
What agencies and clients can do to ensure compliance....pages. If you're an agency or advertiser, you should ensure your data partners are involved. If you want ...
'We have to build better brands and we need a different conversation', admits Tesco chief
18 Apr 2012 | by Matthew Chapman
, it is not one we will start tomorrow. Clarke alluded to a shake-up of its agency arrangements, referring ... agency review, the first of a decade. Quite simply, we need a different conversation." Clarke ...
'Agencies are critical', says Facebook's marketing chief
18 Apr 2012 | by Arif Durrani
Media and creative agencies have a "critical" role to play in Facebook's future plans, according...to helping both advertisers and agencies understand how to get the best out of the new opportunities ... Facebook to forge strong direct relationships with many global clients, but bonds with agencies are viewed as an essential part of the mix. Talking about the role of media strategists, Everson said: "Agencies ...
Which Olympic sponsor ads are most shared?
18 Apr 2012 | by Ben Hall
The ad, created by agency Sid Lee and featuring David Beckham, inspired nearly 22,000 Facebook shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ...
Air New Zealand gives consumers cashback for social media plugs
18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Hasselhoff . The "Share and Earn" trial has been created in partnership with marketing agency Digital ...
Keith Chegwin joins The Collective campaign
17 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Holler, the digital agency, is featuring Keith Chegwin in its first campaign for The Collective
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
