Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...
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EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...
Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
about how we should approach programmatic buying. "We know there is a trend for agencies looking ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up...potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...
Hub Digital Networks launches into digital out of home sector
16 May 2012 | by Nick Batten
James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which...board director and chief intelligence officer at direct and digital marketing agency Tullo Marshall ... . Robinson has spent many years working with agencies including Saatchi Saatchi, EHS and Carlson Marketing ... are struggling to find expertise that will show them how to optimise their sales, while advertisers and agencies ...
Think BR: 4G can unlock the creative potential of mobile
15 May 2012 | by Luke Harris
seeing with PC internet advertising for years, enabling agencies to deliver connected campaigns across ... that when 4G arrives brands and mobile agencies are ready to hit the ground running and take full advantage ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...
Deloitte sharpens focus on digital offering
14 May 2012 | by Sarah Shearman
, which it claims combines "the best aspects of a small creative agency" with its existing consultancy...of Deloitte Digital combines the best aspects of a small creative agency with the existing strengths ... and cyber security." As part of its expansion plans, Deloitte acquired US mobile agency bermind in January. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
