Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...
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EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
platform (search and online), data analytics, customer relationship management and agency management within ...
Think BR: 4G can unlock the creative potential of mobile
15 May 2012 | by Luke Harris
seeing with PC internet advertising for years, enabling agencies to deliver connected campaigns across ... that when 4G arrives brands and mobile agencies are ready to hit the ground running and take full advantage ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
MOBILE MATTERS Steve Richards ( @chips11 ), MD of specialist social-media agency Yomego ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
and agency side. It seemed only a matter of time before this same bid model pervaded the online display space ... by creating auction rules around their inventory. At the same time, agencies can minimise wastage inherent ... on an RTB basis,' says Tim Cross, display director at performance marketing agency Netbooster, which uses ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
Eric Newnham invests in Blis Media
23 Apr 2012 | by Nick Batten
that Newnham's experience and international knowledge of the media agency landscape was "unrivalled". He ... are attracting some of the biggest international media agencies as customers. With several truly innovative ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
to iTunes accounts. As an agency we're determined to keep exploring the possibilities of innovation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
