13 Feb 2012
| by Daniel Farey-Jones and Nick Batten
Future is encouraging media agencies to probe the numbers its magazine publishing rivals...At the same time as sharing details of its tablet successes with agencies, Future's sales team ...
.
Agency buyers attending the publisher's briefing last Thursday (along with Media Week) readily complained ...
agency audience: "We don't want this massive opportunity to slip through our fingers."
The point ...
09 Feb 2012
| by Sara Kimberley
's largest pizza delivery company has approached agencies directly ahead of a contest for the business....in 2010 from its rival Papa John's, where he was the director of marketing.
The search for an agency ...
marketing agency Somo.
Domino's is also a heavy adopter of social media, using platforms such as Facebook ...
08 Feb 2012
| by Nicola Clark
the context of our business and agencies for execution"
Budget
Buy-in: "Getting an executive sponsor ...
08 Feb 2012
by the Aegis Media agencies Carat and JJP, and Disney s ad sales arm, Disneymedia+.
Through www ...
08 Feb 2012
| by Sarah Shearman
The car marque is in discussion with a number of digital agencies to build a centralised web platform, which will integrate its customer site with databases including logistics, stock management and ordering.
It is understood that the project is being led by Jon Gibson, Honda's European digital ...
07 Feb 2012
| by Sarah Shearman
The Nichols-owned soft-drinks brand is plotting a major digital push this year, targeting teenagers with its ready-to-drink products and mothers with its range of cordials.
It has appointed agency Lean Mean Fighting Machine to handle the digital strategy and creative.
Vimto plans ...
06 Feb 2012
| by Sarah Shearman
The digital agency has been tasked with creating a new interactive area after winning a pitch against eight undisclosed agencies.
Guinness will launch the experience on St Patrick's Day (17 March) and build it up in the following months. It has not disclosed what the plans for the experience are ...
06 Feb 2012
| by Sarah Shearman
According to the report , Facebook has discussed plans with advertising agencies about introducing the "featured stories" ads, which are based on the Sponsored Story format, into users' timelines ...
, the Facebook advertising specialist agency, told Media Week that mobile advertising is the "next obvious ...
03 Feb 2012
| by Arif Durrani
Conceived by Synergy, Engine's sponsorship agency, and delivered by sibling agency Jam, the app promises to "revolutionise and enhance the live match experience".
Throughout the match, the app challenges fans to predict the result of penalties, conversions, five-metre scrums and line-outs, take part ...
03 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
links to a 'counterfeit education' section of the Barbour website .
Search marketing agency Search ...