Department for Education marketing team to close in restructure
17 Jan 2012 | by Gemma Charles
the Training and Development Agency for Schools (TDA), the government body that oversees teacher rectuitment ...
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Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
. Quarterly national franchisee board meetings are attended by her team and agencies, including McCann ...
PR Agency of the Year: The Red Consultancy
13 Dec 2011 | by David Singleton
WINNER The Red Consultancy is Marketing's PR Agency of the Year, capping a notable 12 months ... . The agency impressed with a string of high-profile account wins and eye-catching campaigns, backed up by strong sales metrics. 'A refreshingly clear, honest and to-the-point agency,' was the verdict ...
The 10 golden rules of PR: Hilary Meachham, Focus PR
12 Oct 2011 | by Hilary Meacham, founder and managing director, Focus PR
For brands and PR agencies to work together in the long term, it's essential to abide by a code...it fresh and rewarding. Parallels with client/agency relationships are legion, but sometimes it can seem ... irreparable damage. AAR business director Alex Young says the three key characteristics of positive client/agency ... to listen to the other. Steve Antoniewicz, managing director of Recommended Agency Register, spells out ...
A social gathering: Richard Brett, Shine Communications
12 Oct 2011 | by Richard Brett, joint managing director, Shine Communications
With social media the lead discipline, PR agencies are best equipped to translate a brand's online...the frustrating, and frequently experienced, scenario that follows. You are sitting in an all-agency meeting ... , lead integrated communications. However, clients and agencies alike have often lacked the confidence ... carried out a survey of marketing directors, and of 78 respondents, 90% thought PR agencies were best ...
Telling a great story together, Miki Haines-Sanger, Golden Goose PR
12 Oct 2011 | by Miki Haines-Sanger, founding partner, Golden Goose PR
Some of the most effective campaigns are those where the PR agency has been at the core.... In another example, PR agency Unity ran an inspiring 'Sound off for justice' campaign, on behalf of The Law ...
Is PR really worth it? Stuart Smith, Ogilvy PR
12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR
by the industry, is PR earning its keep? Imagine an agency where there is a heady mix of disciplines practised: advertising, research, planning, direct mail, sponsorship, events marketing and digital. This agency devises ... ). This need is not one that will be met any time soon by the PR industry, nor the niche measurement agencies ...
What's the big idea? Fiona Noble, Weber Shandwick
12 Oct 2011 | by Fiona Noble, vice-chairman, Weber Shandwick
disservice, and a lack of clarity led to lost opportunities. For marketers harbouring doubts that PR agencies ... ideas. By everyone, I mean not just brand owners, but agencies of every kind, be they the traditional owners of 'creative capital' - the advertising agencies - or digital, experiential, media and PR agencies ...
Redrawing the boundaries: roundtable discussion
12 Oct 2011
agencies. Only 1%-2% of the work we do is based on press releases. SS Everyone is trying to eat ... advertising agencies the same thing. We get too hung up on what metrics we should be using. We need to make ... -house communications team and an agency relationship? FN The responsibility is to drive engagement through ...
Time social media grew up: Jim Hawker, Threepipe PR
12 Oct 2011 | by Jim Hawker, co-founder, Threepipe
I've lost count of the number of debates I've heard on which agency or marketing discipline should 'own' social media. It's all getting a bit boring. The truth is that social media is now integral ... ideas coming from an agency. Others may elect to outsource everything. In our experience, both can work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
