LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing...WCRS, now part of the Engine Group, won the BMW business in 1980. Agencies have already been approached regarding the brief. Earlier this month, the German-owned car marque became a tier-one sponsor of the 2012 Olympic Games. BMW said it will use the sponsorship of the Games to focus attention on its most ...
London - Internet marketing agencies are breaking new ground by using edgy, social media...to engage in conversations with their consumers, PR agencies are struggling to provide content and strategic ... , the question is whether PR agencies are really up to the task of addressing the needs of brands online, or if it is best left to specialist digital firms. A study of Britain's 100 leading PR agencies, carried out last ...
. Richard Millar, chief executive of PR agency Hill Knowlton, reports a clear escalation in demand ... accordingly. Then there is online. Marketers and their PR agencies can build in links from online content ... searched for, as well as track these back to mentions online. PR agency Brands2Life conducted a search ...
The issue of food miles was an early topic on the green agenda and has really taken off among consumers in the past three years. Food miles describe the distance food travels from producer to consumer. According to international development agency Practical Action food for the UK travels 30 billion kilometres ...
is the company's hiring of Freud Communications, a PR agency renowned for making the voices of its clients heard ... labelling system - a timely intervention as the Food Standards Agency enters the final stage of its research ...
LONDON - The COI is assembling a roster of regional agencies to better meet the needs of government...The Regional Integrated Agencies framework will include agencies capable of providing five core ... enable COI's clients to access agencies with regional insight, while taking advantage of COI's buying ... of London. While COI's existing frameworks include agencies drawn from across the UK, some clients would ...
the brand is kicking off a blind sampling campaign, run by experiential agency KLP. This will be run through ...
The agency won the business following a final round of pitching through the AAR against Rapier, TBWA\London and Tequila, and Archibald Ingall Stretton. The incumbent on the above-the-line business ... International moved from Rainey Kelly Campbell Roalfe/Y R without a pitch. The agencies were offered ...
the data to find relevant material can be monotonous. Agencies are therefore tailoring campaigns to reach ...
the challenge for both clients and PR practitioners is to avoid charges of 'greenwash'. Agencies must be aware...TOP PR AGENCIES Rnk Company Fee income Chng UK t ... . Chief executive Karen Harris. Clients include DWP, DfES, Quality Improvement Agency. www ... by Willott Kingston Smith for agencies affected by the Sarbanes-Oxley Act THE SARBANES-OXLEY EFFECT ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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