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17 Jan 2012
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Wikipedia: Friend or foe?
02 Feb 2012 | by Kate Magee
in the future. Wales gives an example of one PR agency that edited an entry for an oil firm but was transparent ... for it in a future crisis. 'A journalist will look at the oil firm's page, see that the PR agency is the most active editor and think it whitewashed the entry,' he says. That attack may be unfair, because the agency ...
Healthcare: Agencies optimistic for 2012 despite cuts
13 Jan 2012 | by Nikki Wicks
Healthcare agency bosses are upbeat for their prospects in 2012, despite expectations of continued...the restructuring of the NHS, could lead to a new pool of clients for agencies: 'We're going to see quite a change ...
Public Sector: Northern Ireland seeks to boost tourism
13 Jan 2012
The Northern Ireland Tourist Board is searching for an agency to help it develop consumer...The £650,000 brief will see the winning agency devise and implement a consumer campaign within ... of tourism affairs. The brief calls for an agency with 'three years of experience in providing similar ... media'. The appointed agency will be expected to provide the full mix of integrated PR services ...
Public Affairs: Cicero expands offering
13 Jan 2012 | by Alec Mattinson
into a full-service agency. The financial sector specialist is establishing new media relations ... two new clients and making a couple of appointments. The agency has won media and digital work ... ,000 had been invested in the new business areas to support the five-strong team. Several agencies with a ...
The Week
13 Jan 2012
their international offering. The agencies are part of Orb Communications Group. BELL POTTINGER has hired Marketing ...
Public Sector: The Public Sector Week
13 Jan 2012
The National Citizen Service has issued a tender for an agency to create a marketing film targeted at young people. The contract, worth £8,000-£12,500, is to build awareness of the National Citizen Service among 16-year-olds. The service is a flagship government programme aimed at getting young people ...
City & Corporate: Citigate in multitask brief for Santander
13 Jan 2012 | by Alec Mattinson
process said that six agencies were required to go through an online 'bidding' process to remain competitive on costs. Another observer added that Santander wanted the successful agency to perform a ...
Healthcare: The Week in Healthcare
13 Jan 2012
CCD PR has won a multi-brand account with beauty firm FAB Fragrance and Beauty. The agency has been charged with handling traditional media relations, celebrity endorsement and a digital media campaign to boost the awareness of brands including Coleen Rooney Butterflies and Ben Sherman. Just ...
Voluntary Sector: The Week in Charities
13 Jan 2012
for the national brief with four other agencies. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
