Peter Russell has been appointed to head of data at integrated direct marketing agency Targetbase...client, consultancy and agency. "We're looking forward to having Peter help us take TBCH to the next ... ." Russell is replacing Angela Livingstone who has moved to sister Omnicon agency Data Science. ...
Industry figures agree the media agency business model is doomed, but the likely impact is unclear....to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 April). The central thrust of the piece was that the agency deal has long been a corrupting influence both on the neutrality of agencies' decision-making and on the value that advertisers get ...
With digital work now accounting for more than half of many agencies' business, the direct...Hardly a year passes without direct marketing and sales promotion agencies facing stark warnings ... agencies' income. However, the industry remains inextricably linked to direct mail, and its image suffers ... the cost of marketing and wring every last drop of value from their agencies. 'Rate pressure has been ...
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing...WCRS, now part of the Engine Group, won the BMW business in 1980. Agencies have already been approached regarding the brief. Earlier this month, the German-owned car marque became a tier-one sponsor of the 2012 Olympic Games. BMW said it will use the sponsorship of the Games to focus attention on its most ...
. The activity, by communications agency Dialogue 141, launched this month. Consumers can enter the competition
it, you have still engaged with it. Agency: Archibald Ingall Stretton. ...
. Agency: Tequila\London. ...
. Agency - Geronimo. ...
The World Society for the Protection of Animals has appointed agency DTV Group to work on its first
C convertible model. The activity, by ad agency Kitcatt Nohr Alexander Shaw, targets existing Lexus
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
