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Evidon and DoubleVerify integrate privacy and ad verification

24 May 2012 | by Daniel Farey-Jones

among brands and agencies in the verification space, so integrating our technologies to help us scale ...

The Economist develops ad network Ideas People

18 May 2012 | by Daniel Farey-Jones

about how we should approach programmatic buying. "We know there is a trend for agencies looking ...

Lush ad banned over claims that reptile trading was driving species to extinction

09 May 2012 | by John Reynolds

, all proceeds from sales of the Lush Chameleon would go to the Animal Protection Agency (minus VAT ... Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal ...

RSPCA calls review of £5m DM account

03 May 2012 | by Sara Kimberley

its 2 million media planning and buying account. The agency won the pitch against the incumbent, Mike ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Iris wins Domino's digital and DM task

26 Apr 2012 | by Sara Kimberley

The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...

National Trust calls review of DM account

26 Apr 2012 | by Sara Kimberley

fundraising, membership and loyalty activity into one agency....Agency Insight is handling the review. Meetings will take place with selected agencies ... for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman and DMS. The DM review follows last month's appointment of 18 Feet Rising, also in a pitch process co ...

Direct Line Group seeks shop for DM task

19 Apr 2012 | by Sara Kimberley

Direct Line Group is searching for an agency to handle a new direct marketing account across its...and an RFI has been issued to a number of agencies. The appointed agency will be responsible for handling ... . Churchill Insurance works with CHI Partners on its DM account, but a spokesman for the insurer claimed the review would not impact on the agency's work as it will involve appointing a shop to work on new combined ...

Direct marketing charity fund invites grant applications

12 Apr 2012 | by Daniel Farey-Jones

The DM Foundation is chaired by Rosemary Smith, a former DMA chair, and has been launched with the intention of helping both organisations and individuals. It is aiming to give away a sum in the region ... s coffers in future. Smith said: "The DM Foundation will help those people and organisations that stand ...

Sainsbury's targets mothers with Little Ones revamp

12 Apr 2012 | by Matthew Chapman

The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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