01 May 2012
| by Kim Benjamin
Johnson) Sense Worldwide
Burness The Leith Agency
Kleenex, Andrex, DryNites, Little Swimmers ...
Business) IAS b2b Marketing
SME marketing
Burness The Leith Agency
FreestyleXtreme ...
12 Apr 2012
| by Matthew Chapman
The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet .
Strategic content agency Seven has redesigned the Little Ones site, which has been split ...
03 Apr 2012
| by Matthew Chapman
The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day.
Direct and digital agency Lida created the campaign, which will kick off with the Ikea Family members ...
21 Feb 2012
| by Matthew Chapman
, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...
02 Feb 2012
| by Staff
Media, and Agency of the Year, in which it is up against AKQA and LBi.
Meanwhile, AQKA and Adam Eve ...
, Alton Towers
The Rabbit Agency, #myeurope bmibaby's instagram campaign
Media ...
Saint@RKCR/Y R, Twitter knitter
The Rabbit Agency, #myeurope bmibaby's instagram campaign ...
12 Jan 2012
| by Sara Kimberley
The win is the first for the agency since McCann Worldgroup acquired Meteorite in November last ...
by MRM Meteorite's fellow Interpublic agency DraftFCB, which did not repitch for the business as the review coincided with its capture of Hyundai's DM account from Carlson.
DraftFCB's DM campaigns ...
05 Jan 2012
| by Daniel Farey-Jones
mother and baby fashion show that "nearly killed us", according to the agency's creative director....to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ...
expectations.
According to Ian Bates, creative director at Indicia, the agency came up with an idea ...
19 Dec 2011
| by Nicola Clark
Lewis and its advertising agency Adam Eve's beautifully crafted TV ad, celebrating the joy of giving ...
08 Dec 2011
| by Daniel Farey-Jones
The agency helped the Shop Direct group-owned brand use digital, social media and direct mail ...
and sold 11,000 products.
It won gold in the retail and integrated campaign categories and the agency ...
awards of any agency, with five including best launch campaign and best creative solution for Gaucho ...
29 Nov 2011
| by Matthew Chapman
The retailer appointed direct marketing agency Lida in September 2010 to overhaul the scheme and accompanying loyalty card.
Markus Weichselbaumer, relationship marketing manager for Ikea, said the revamp comes as the retailer "looks to give members a programme that is more relevant to their needs ...