Agency concern over post-COI plan
24 May 2012 | by John Tylee
, covering creative services, DM, digital media, events and PR, will come into force in October. The other ...
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WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France-based digital data agency Predictys SAS.
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.
Arcadia starts £4m media agency contest
24 May 2012 | by Maisie McCabe
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning and buying account, currently held by Carat.
Katherine Levy: Data magic is what will bind a client to its media agency
24 May 2012 | by Katherine Levy
"The media agency is the USB stick of an advertiser's business"; media agencies "help share the pain" for clients; media agency people "really get under the skin of your business".
Ogilvy acquires stake in Myanmar's leading agency
21 May 2012 | by Campaign Asia-Pacific
WPP's Ogilvy network has acquired a stake in Myanmar's leading advertising agency Today Advertising as it looks to establish a presence in the market.
Ketel One in search for creative agency
17 May 2012 | by Jeremy Lee
The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising.
Sky opens creative agency talks
17 May 2012 | by Anne Cassidy
BSkyB is looking for a creative agency to handle a major new advertising brief and is preparing to expand its creative agency roster.
Turkey of the Week - In-house agency Spark 44/Jaguar
17 May 2012
Jaguar's Homeland-themed ad "how alive are you?" by its in-house agency Spark 44 was a damp squib, in Anne Cassidy's view:
MAA survey shows agency salary bounceback after 2011 plunge
16 May 2012 | by Matthew Chapman
Agency salaries have increased 7.7% year on year with planners seeing the biggest percentage increase in wages, according to Marketing Agencies Association research.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
