TBWA plots conflict operation for Skype
12 Nov 2009
appointed a global roster of agencies last month. Along with TBWA\London, it appointed Rapp to its CRM ...
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Simon Andrews to run mobile start-up
26 Nov 2009
-service mobile agency in partnership with the digital media specialist Agenda21....The agency, called Addictive, will provide mobile advertising and content, apps and services ... and Nick Suckley, the co-founders of Agenda21, as founding partners. Though the agency is not an offshoot ... -service agency like us, the opportunity is there to make a real impact." Andrews left Mindshare in June to set ...
Publicis team lands EUR70m wind brief
29 Oct 2009 | by Claire Billings
of agencies to handle its EUR70 million global integrated account....Led by Saatchi Saatchi Sustainabilty, the agencies won a final shoot-out against Naked Communications in a process managed by the Danish intermediary Hestbaek Consult. Y R Brands and Euro RSCG New York were eliminated in an earlier round. Saatchis has been briefed to create advertising to help ...
EDF begins search for agency to overhaul online work
01 Oct 2009 | by Claire Billings
LONDON - EDF Energy is looking to appoint a lead digital agency to overhaul its online activity....with its above-the-line advertising. EDF does not work with a retained digital specialist agency. Its direct marketing agency, Archibald Ingall Stretton, has developed online activity and microsites relating ... account and Euro RSCG London, EDF's ad agency, is also expected to take part. The Green Britain Day ...
Albion lands Be Broadband integrated brief
06 Aug 2009 | by Matt Williams
The agency picked up the brief after a pitch against VCCP, which handles the main O2 account, and Ruby, a division of The Red Brick Road. My Agency was the previous incumbent on the business. Albion ... spots. My Agency was not asked to repitch for the business, but it will continue to work on other ...
Tele2 plans consolidation of £70m media
09 Jul 2009 | by Ian Darby
The operator, which provides mobile and fixed broadband and telephony services across 11 countries, is looking to consolidate its media business into one agency. Starcom MediaVest, which handles the business in the majority of Tele2's markets, is expected to pitch for the account. The Publicis-owned network has ...
Scottish Power hunts direct agency
25 Jun 2009 | by Matt Williams
LONDON - Scottish Power is on the hunt for an agency to handle its £4 million direct marketing...this time. The DM pitch will not affect Scottish Power's relationship with its above-the-line agency ... The utilities company is approaching a handful of agencies with a brief to create and implement a variety of traditional DM campaigns, such as direct mail packs, door-drops and page inserts. The process ...
Npower kicks off consolidation pitch
28 May 2009 | by Caroline Lovell
Npower is planning to hold a pitch to consolidate its marketing communications into one agency....agency costs. The incumbent on the 10 million above-the-line account, Beattie McGuinness Bungay, is not expected to pitch for the consolidated business. EHS Brann, its direct agency, and Grand Union, its digital agency, are also unlikely to feature. BMB initially won the ad account from Isobel in August 2006 on a ...
Paul Simons backs mobile advertising start-up
02 Apr 2009
LONDON - The former agency chief Paul Simons is backing a start-up that will focus on developing...campaigns. "It's not that mainstream agencies can't do this, it's just that many choose not to do so in the current climate." The agency is hopeful of announcing its first business win within the next two weeks. ...
Proximity London lands place on Orange digital roster
19 Mar 2009 | by Matt Williams
undisclosed agencies....The agency will work on a number of briefs for the mobile phone operator across its business ... campaigns. Orange currently uses a variety of digital agencies across its consumer, business, broadband ... -the-line agency, has also created a number of digital campaigns for the brand in recent years. This week, Poke ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
