13 Feb 2012
| by Maisie McCabe
and buying account for Bakers' parent group Nestl Purina PetCare is handled by WPP media agency Mindshare ...
10 Feb 2012
| by Daniel Farey-Jones
Rapp creative duo Magnus Thorne and Paul Turner have moved to engagement and activation agency...They will oversee all creative output within the agency and take creative and management roles ...
-marriage campaign for Unicef.
Thorne said: "We wanted the freedom and agility a smaller agency provides. It allows us to be involved at every level, not just guiding the creative direction of the agency ...
10 Feb 2012
| by Sara Kimberley
The ad, created by The Biscuit Agency, will launch on Facebook and Twitter on Monday (13 February) before airing on TV the following day, St Valentine's Day.
The 60- and 30-second spots, entitled 'Born Free' feature the brand's mascot, Foxy, in his famous purple suit, mowing the lawn using a golden lawn ...
10 Feb 2012
| by Sara Kimberley
The agency won the account following a review handled by retail specialist intermediary SQ ...
with a UK agency before, but use WPP-owned BPG in the Middle East.
The account signals the fourth win for the agency set by John Townshend, Kate Waters and Mark Lund last year. The agency also works with Butlins ...
09 Feb 2012
| by Sara Kimberley
Moo.com is seeking its first advertising agency....The personalised business card and printing company's head of marketing, Paul Lewis, and its chief revenue officer, Lisa Rodwell, are understood to be handling the review and approaching agencies directly.
The review follows Moo.com's recent tie-up with Facebook to create Facebook Cards, which enables users ...
09 Feb 2012
| by Jeremy Lee
VCCP and Rainey Kelly Campbell Roalfe/Y&R were the most in-demand agencies from clients holding...emerged as the advertising agency with the best conversion rate among those that pitched at least five ...
in the integrated sphere and managed to convert all of them.
The agency was followed by WCRS, which converted all ...
without a formal competitive pitch taking place.
TOTAL WINS
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Agency ...
09 Feb 2012
Each week, Campaign publishes the agency New-Business Leagues across the creative and media sectors.
The attached tables rank agencies according to how much business they bring in as well as any ...
at previous weeks will give a snapshot of how agencies were doing up to that point in the year.
For a more ...
09 Feb 2012
| by Katherine Levy
The incumbent on both the creative and media businesses, the Kent-based full-service agency Nexus ...
car and motorcycle manufacturer has yet to appoint an agency to handle its media planning and buying, but has whittled down the competing agencies to Arena Media and the7stars. UM London had also pitched ...
09 Feb 2012
| by Sara Kimberley
also taking on Lawson's responsibility of running the group's agencies.
Hedger, who joined Leo Burnett in September 2008 from MCBD (now Dare), will look to focus on the UK agencies' product offering ...
specialist agencies Holler and Airlock last year, employs more than 400 people. ...
09 Feb 2012
| by Jeremy Lee
The company, which has previously focused on direct communications through agencies including Watson Phillips Norman and the digital shop Pancentric, is looking to move towards investing in brand ...
the appointment of DDB.
"We are looking forward to working with them, alongside our other agencies, to help us ...