Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Hepton worked on the ad with agency producer Charlie Macpherson. It was directed by Rob Sanders ...
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Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...
Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
an app" that sometimes afflicts both client and agency marketers. In addition, mobile is often created ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
developers care deeply about technologies; integrated agencies and consumers care more about experiences ...
A Continuous Conversation
17 May 2012 | by Ilicco Elia, LBi
excellence in any of them. A couple of years ago, marketers who bolted a mobile specialist on to their agency ...
Deloitte sharpens focus on digital offering
14 May 2012 | by Sarah Shearman
, which it claims combines "the best aspects of a small creative agency" with its existing consultancy...of Deloitte Digital combines the best aspects of a small creative agency with the existing strengths ... and cyber security." As part of its expansion plans, Deloitte acquired US mobile agency bermind in January. ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...
Lush ad banned over claims that reptile trading was driving species to extinction
09 May 2012 | by John Reynolds
, all proceeds from sales of the Lush Chameleon would go to the Animal Protection Agency (minus VAT ... Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal ...
EDF hires AKQA as lead digital agency
03 May 2012 | by Sara Kimberley
EDF Energy has appointed AKQA as its lead digital advertising agency....also handles the EDF DM business, which is being reviewed separately in a process that is expected ... . EDF's advertising agency, Abbott Mead Vickers BBDO, recently created a campaign for the brand ...
LBi wins pitch for Carlsberg digital
03 May 2012 | by Campaign staff
The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media ... off a review of the business last year in a bid to connect with its younger customers. The agency ... , working with LBi's London agency and its chief creative officer, Chris Clarke, who worked on the pitch ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
