The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
managers are cut some slack. "We encourage them to use our main roster agencies," he adds. "But ...
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Where are the Jubilee commercials?
24 May 2012
organisers really understanding the commercial potential. The boss of one marketing agency says he ... of Initials Marketing, one of the agencies involved in the event, says: "It's a family event that fits very ... in particular. People see that as disrespectful and it can cause you all sorts of problems." AGENCY HEAD ...
Is Saturday key for brands?
24 May 2012
We've always known that daily newspapers have their biggest sale on a Saturday. Not for nothing is there a far bigger Saturday print run than on weekdays - and circulation directors have always kept media agencies abreast of the unofficial figures. Advertisers have therefore cut their cloth accordingly ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
The digital agency Critical Mass has gone international with a creative offering that combines...It's pretty cliched to describe any agency as a best-kept secret, but in the case of Critical Mass, it might just be apt. The West London-based digital agency has a low profile, but if you judge ... to deliver the kind of complex, immersive projects that most agencies wish they had in their portfolio ...
Omnicom completes £60m Adam & Eve acquisition
23 May 2012 | by Campaign Staff
The deal was concluded late on Tuesday evening and unveiled to all staff at a 5.30pm meeting this afternoon. The new company will be called Adam Eve/DDB and will have combined billings of around 270 million, which would put the agency comfortably inside the UK Top 10. For full details of the merger ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Hepton worked on the ad with agency producer Charlie Macpherson. It was directed by Rob Sanders ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
the agency has suggested McCann Milan originally created the ad. The voiceover stated: "Feel more ... -sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency ...
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
for agencies to provide creative services and delivery and execution services (including direct marketing ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...
Ogilvy acquires stake in Myanmar's leading agency
21 May 2012 | by Campaign Asia-Pacific
WPP's Ogilvy network has acquired a stake in Myanmar's leading advertising agency Today Advertising...Ogilvy declined to comment on whether it had acquired a minority or majority stake in the agency. It said it is now looking seriously at Myanmar [formerly known as Burma] as a new growth market and said there could be further announcements in the months ahead. Paul Heath, CEO of Ogilvy Asia-Pacific, said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
