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INTERNATIONAL: Campaign for US veal producers

CANTON, PA: Veal USA, formed by US veal producers, is planning a national campaign to promote veal consumption and to answer concerns about the treatment of veal calves. The campaign will be handled in-house, though Veal USA is considering taking on agency help for a spring celebrity chef ...

NEWS: MacLaurin to champion high strength of Low ‘C’

. The agency is also planning a range of sponsorship initiatives to capture a wide target audience of 20 ...

NEWS: Red Bull charges Jackie Cooper with brand boost

to explain the stimulating properties of Red Bull to a range of consumers. The agency will also ...

NEWS: Clubland drag queen Miss Kimberly ...

lager. Created by Bass Brewers agency Paragon Communications, the campaign uses the strapline more...Clubland drag queen Miss Kimberly is the focus of the PR campaign to launch Tennent s Super Ice lager. Created by Bass Brewers agency Paragon Communications, the campaign uses the strapline more to it than meets the eye . The agency, which already handles a host of Bass brands, plans a national ...

DIARY: Introducing - the dress release ...

of tissue, at the recent British Advertising Gift Distributors Association exhibition. Agency account...of tissue, at the recent British Advertising Gift Distributors Association exhibition. Agency account ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

of Bramleys by placement of easy-to-cook recipes on television. The agency arranged for TV chefs Ainsley ... the country on behalf of Nexus, demonstrating a variety of recipes on air. The agency also arranged a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.