Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop...not comment on these claims, and said the agency shift comes as part of regular reviews of supplier ... at this stage, but this is not a factor in the way we manage our UK PR agencies. AstraZeneca, which ...
at InterContinental Hotels Group. The firm is now planning a full roster review of its agencies, which could lead to a raft of new agencies coming on board. Blue Rubicon, Cirkle, GolinHarris and Edelman are on its ...
The first half-a-dozen Hall of Famers will be inaugurated at the gala dinner of the BrandMax event in September. The Hall of Fame , sponsored by marketing and technology agency LBi and its ... , brands including Dyson and Guinness and agencies Dare and Mother, or nominate people they believe ...
Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement..., long before we kicked off the long process for Agency of the Year, we sat down to define what attributes a good agency needs to become the best in a recession. With all costs under pressure, almost all clients have either frozen or slashed their budgets. Marketers now expect their agencies to produce ...
Agency of the Year 2009, while Mediaedge:cia (MEC) scooped Media Agency of the Year for the third time...- meant it beat PHD to the top prize. Sunday made its debut as winner of the Customer Publishing Agency category, outclassing bigger rivals, while Rapp won Direct Agency of the Year and Dare the Digital Agency ...
. Unilever, for example, appointed ad agency Fallon last week to help inform its employees about its sustainability programme. Unilever is not divulging details, but, given that it has hired the agency ...
Groupe. The Women s Forum will be drawing on the skills of the Publicis agencies with a PR and event ...
London - Internet marketing agencies are breaking new ground by using edgy, social media...to engage in conversations with their consumers, PR agencies are struggling to provide content and strategic ... , the question is whether PR agencies are really up to the task of addressing the needs of brands online, or if it is best left to specialist digital firms. A study of Britain's 100 leading PR agencies, carried out last ...
. Richard Millar, chief executive of PR agency Hill Knowlton, reports a clear escalation in demand ... accordingly. Then there is online. Marketers and their PR agencies can build in links from online content ... searched for, as well as track these back to mentions online. PR agency Brands2Life conducted a search ...
's digital agency Swamp and its sister e-PR agency OnVisible devised a campaign that ties the sport ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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