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Mindshare retains Unilever media buying in the US

that we are working with the best agencies to deliver our ambitions. "The exercise is also in line with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...

Troubled drugs giant AstraZeneca calls in dual agency support

Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop...not comment on these claims, and said the agency shift comes as part of regular reviews of supplier ... at this stage, but this is not a factor in the way we manage our UK PR agencies. AstraZeneca, which ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

year he called for agencies to refocus around the consumer, not the client, and to shift their centre ... 've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... have done with the agencies is become more performancedriven; we want the agencies to be equally ...

Glue Isobar wins AkzoNobel DIY digital creative account

The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands ... for the global redevelopment of dulux.co.uk. The agency will be responsible for delivering digital strategy ... on the consolidated business as the client previously worked with agencies on a project basis. The agency's first ...

Unilever tops 2012 Marketing Society Awards nominations

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

ASA appoints P&G's Donnelly and Sainsbury's Bookbinder

-operation with advertisers, agencies and media owners who are committed to observing the Advertising Codes. Follow Arif ...

Trading places: this week's people moves

Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising...Kelly Campbell Roalfe/Y R digital shop Saint , have launched their own agency, Hometown . ( Campaign ... years, is to leave the agency later this year. The move follows Tesco's decision to review its 110m advertising business. ( Campaign ) TMW , the digital and direct agency, has appointed its first ...

Marc Pritchard interview: How P&G 'cracked' social ROI

marketers, agency leaders and Marketing at last week's WACL dinner. Here we bring you highlights from that Q...as public relations and so we became an integrated organisation . We then worked with all of our agencies ... to organise so you're all co-located. It's not just the client but the agencies, you're all co ... by our partners not just agencies, but we consider suppliers and media and digital companies our ...

Reckitt Benckiser ramps up Durex global digital plans

The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy ... before airing on TV. It is understood that the appointed agency will be Durex s first retained ...

Reckitt Benckiser prepares ad campaign for Finish Quantum launch

ad had been tested in the top 15% of Millward Brown, the global brand research agency s testing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.