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Mindshare retains Unilever media buying in the US

that we are working with the best agencies to deliver our ambitions. "The exercise is also in line with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...

Troubled drugs giant AstraZeneca calls in dual agency support

Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop...not comment on these claims, and said the agency shift comes as part of regular reviews of supplier ... at this stage, but this is not a factor in the way we manage our UK PR agencies. AstraZeneca, which ...

Glue Isobar wins AkzoNobel DIY digital creative account

The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands ... for the global redevelopment of dulux.co.uk. The agency will be responsible for delivering digital strategy ... on the consolidated business as the client previously worked with agencies on a project basis. The agency's first ...

Reckitt Benckiser ramps up Durex global digital plans

The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy ... before airing on TV. It is understood that the appointed agency will be Durex s first retained ...

Unilever appoints R/GA to global deodorant brief

Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant...The agency will be responsible for the digital strategy across the entire Sure portfolio, which ... the connections between the brands and their consumers. The agency will work on the brand out of its New York ... is not affected by R/GA's appointment, according to an Iris spokeswoman. The integrated agency works on Sure ...

TBWA lands £100 million global Aquafresh account

\London. The appointment will strengthen the agency s existing relationship with GSK, which involves advertising for brands ... into broader content creation with the launch of a ten-minute film by the creative agency Kids Industries ...

GlaxoSmithKline launches review of multimillion-pound UK PR roster

at InterContinental Hotels Group. The firm is now planning a full roster review of its agencies, which could lead to a raft of new agencies coming on board. Blue Rubicon, Cirkle, GolinHarris and Edelman are on its ...

Pitch Update

Agencies will be excited to hear about a new Mini adventure, but with be less pleased...There was a distinct lack of automotive ad pitches in 2011, so agencies should be revving up ... is actually broader than first anticipated, with Mini looking for an agency to work on a series of global campaigns, which are currently handled by the Dutch agency BSUR. The Observatory is overseeing the review ...

Starcom MediaVest Group scoops $600m global Novartis media

to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ... can confirm that Novartis has selected Starcom MediaVest Group (SMG) as our new global media agency ... shortlisted agency Initiative. Novartis, which is headquartered in Basel, Switzerland, has three other ...

Leagas Delaney wins Lil-Lets brief

that working with an agency of Leagas Delaney's calibre will bring to our business." Tim Delaney, Leagas ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.